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Portfolio: Consultant Website Design in Northamptonshire – Growth Consulting Case Study

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Project Overview

Growth Consulting is led by Simon Beesley, an experienced consultant specialising in leadership development, management performance, organisational culture, and team improvement.

Simon needed a website that not only communicated the depth of his expertise, but also reflected his personal ethos: calm, thoughtful, people centred, and grounded in real world organisational experience.

The result is a clean, confident, and modern WordPress site that serves as both a digital brand presence and a scalable platform for future resource delivery, client engagement, and marketing automation.
Growth Consulting

Objectives

The project centred around four core goals:

Present Growth Consulting as a trusted, premium consultancy

The site’s typography, colour palette and layout were chosen to match Simon’s calm, grounded approach to leadership and culture transformation.

Create a Scalable platform for free and paid digital resources

A custom resources area allows Simon to share tools, downloads, and insights — with built in room for future monetisation.

Integrate marketing Systems and analytics foundations

The site includes:
• SEO setup to support organic growth
• Google Analytics & Search Console integration
• Brevo email marketing setup with automated onboarding flows

Make content easy for Simon to manage himself

Custom post types, flexible content, and a structured admin environment ensure Simon can easily add new content, downloads, insights, and case studies without further development support.

Key Features And Functionality

WordPress Development

A fully custom WordPress environment designed for performance, clarity, and future expansion.

Custom Post Types

Purpose‑built to support:

  • Resources
  • Case studies
  • Downloads

This allows clear categorisation and clean, scalable content management.

Digital Downloads

The site is equipped to host:

  • Free lead‑generating downloads
  • Future paid resources via a scalable framework

This positions Growth Consulting for future passive revenue streams.

SEO Configuration + Google Analytics

  • On‑page SEO structure
  • Semantic headings
  • Meta optimisation
  • Google Analytics integration
  • Google Search Console setup
  • Indexing & sitemap configuration

Brevo Email Integration and Automation

Email marketing automation includes:

  • Signup forms connected to resource downloads
  • Welcome sequence automation
  • Tagging & segmentation for future campaigns

Brand‑Aligned Design

A key requirement for Simon was that the site feel human and reflective of his consulting approach.
This is expressed through:

  • Clean, generous spacing
  • Professional but approachable tone
  • Soft, inviting colour palette
  • High‑readability typography
  • Warm photography and personal imagery

The Result

The final website is a thoughtful, strategic platform that communicates Simon’s values while giving him the flexibility to grow his digital offering over time. It provides a strong first impression for prospective clients while doubling as a content and resource hub.
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